![]() More fool those who fall for the trap, I used to think. ![]() In-app purchases, or IAPs as they are commonly referred to, is one of those awful internet trends that we’ve come to accept as part of our modern, connected lives, despite the fact that they seem more a little shady - a predatory practice for profit, that we just have to live with.įor years I coexisted with IAPs with a feeling that was, in all honestly, ambivalence at best! I didn't care for the practice of giving consumers something for ‘free’ with the sole intention of charging them as much money as possible later down the line, but it didn’t really annoy me either.
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